From Curiosity to Action: Launching Founders of Tomorrow at Geneva Business School

On March 12th, Friends of Bata, in collaboration with the Entrepreneurs Club, launched the very first Founders of Tomorrow activation at Geneva Business School.

This was not a lecture.
Not a conference.
Not theory.

It was a safe space designed to transform your curiosity into action.

And from the very first minutes, the energy in the room made one thing clear: something had sparked.

🚀 A Launch Built on Purpose

The goal of this activation was simple, yet very powerful:

→ Inspire you, the students to see entrepreneurship as a real pathway
→ Give you the tools to take their first steps
→ Build confidence through hands on experience and not theory

Across nearly 4 hours, the session blended founder stories, practical tools, live exercises, and real participation, creating a bridge between your ideas and execution.

Because at Friends of Bata, we believe that: Entrepreneurship doesn’t start with funding. It starts with people above anything else.

🔥 A Room Full of Energy, Ideas, and Momentum

From the first few moments, the room came alive.

Students didn’t just attend the event, they engaged. They questioned. They collaborated.
Within minutes, curiosity turned into conversation.
Conversation turned into ideas.
And ideas started taking shape.

This wasn’t passive learning.
This was a live entrepreneurial experience.

💬 Founder Stories That Resonate

One of the highlights of the evening was the powerful founder journey shared by Charles Brepsant.

From physicist to filmmaker to entrepreneur, his path reminded everyone in the room of a truth: there is no right way to build.

Only experimentation.
Only persistence.
Only the courage to try again.

His story didn’t just inspire, it connected with our community.
Because it was real.

🧠 From Idea to Pitch — In Real Time

The session quickly shifted from inspiration to execution.

Led by Enrique Alvarado Hablutzel, students were challenged to:

→ Identify real problems
→ Build simple ideas
→ Turn them into pitches
→ Present them in front of the room

Without overthinking.
Without perfection.

But action.

Because one principle guided the entire experience:

Fall in love with the problem, not your first idea.

⚡ Learning by Doing

What made this activation different?

It wasn’t about listening.
It was about actually doing.

Students actively:

• Built ideas in teams
• Tested their way of thinking
• Pitched under pressure
• Received real-time feedback

And most importantly:

They experienced what it actually feels like to start.

🌍 Community First, Always

Another key takeaway emerged throughout the session:

Entrepreneurship is not a solo journey.
You are not alone.

It’s built through:

→ Conversations
→ Collaboration
→ Shared energy
→ A strong community

The room perfectly reflected a mix of ambition, curiosity, and connection.

And that’s where real confidence begins.

🤝 A Strong Collaboration

This first activation marked the start of a powerful collaboration between:

→ Friends of Bata
→ Geneva Business School
→ The Entrepreneurs Club

Supported by an incredible team and driven by engaged students, this kickoff set the foundation for what’s coming next.

And this is just the beginning.

📈 What We Learned

Every Founders of Tomorrow experience brings insights.

Here’s what stood out:

• Students engage more when they participate actively
• Honest founder stories build trust and connection
• Simple, action-driven formats create momentum really fast
• Community plays a key role in building confidence early on

Embarking on the path of entrepreneurship can be daunting, fraught with obstacles and uncertainties.

However, the journey of Adrian Escabias, as detailed in our latest Friends of Bata case study, offers invaluable insights and practical lessons for aspiring entrepreneurs. Here's why young entrepreneurs should delve into Adrian's story of ups and downs, and the strategies employed to successfully launch Aticco Ventures:

  1. Resilience in the Face of Adversity: Adrian's transition from the corporate world to entrepreneurship showcases the importance of resilience. He faced significant setbacks, including the collapse of his startup Subbo and the impact of the COVID-19 pandemic on Escamu. His ability to bounce back and continue innovating is a powerful lesson for any entrepreneur.
  2. Learning from failure: The case study highlights how Adrian turned failures into learning opportunities. For example, the legal issues and partner conflicts he faced in Subbo underscore the necessity of solid legal agreements and the importance of having experienced advisors.
  3. Importance of Intellectual Property: Protecting intellectual property is crucial, as illustrated by the challenges Adrian faced with his CTO at Subbo. Ensuring proper legal safeguards can prevent devastating losses and help maintain the integrity of your business.
  4. Securing Funding: Adrian's experiences reveal the complexities of startup funding. From relying on personal finances and bank loans to establishing community-based pledge funds, his journey underscores the need for creative and strategic approaches to secure capital.
  5. Building a Supportive Community: Aticco Ventures is a testament to the power of community-driven innovation. By fostering a network of experienced entrepreneurs and investors, Adrian has created an environment where startups can thrive through mentorship, collaboration, and shared resources.
  6. Networking and Relationship Building: The value of strong professional networks is a recurring theme in Adrian's story. Regular networking events and workshops at Aticco Ventures help entrepreneurs build essential connections that can lead to new opportunities and collaborations.

For  aspiring entrepreneurs, Adrian Escabias's journey provides a realistic and inspiring look at the highs and lows of entrepreneurship. It offers practical lessons on resilience, the importance of solid legal foundations, creative funding solutions, and the power of community. By learning from Adrian's experiences,  entrepreneurs can better navigate their own paths and avoid common pitfalls.

Click here to download the case study and find our all details about his challenges and journey!

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