CASE STUDIES

Real startups. Real decisions.

Each case study breaks down how a real company tackled a real challenge — written for founders who want to learn from what actually happened, not theory.

Aticco Ventures

Venture Building, Community, Funding

Aticco Ventures

Discover how Adrian Escabias navigated the entrepreneurial landscape to create a thriving startup ecosystem, offering key insights on resilience, funding, and community-driven innovation.

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Circular Economy

Sustainability, Strategy, Europe

Circular Economy

Learn how to drive sustainable business success by integrating circular economy principles into entrepreneurship, using real-world case studies of disruptive European startups.

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DoughLicious

FMCG, Health & Wellness, Retail

DoughLicious

What happens when a passion for perfection meets a market ripe for innovation? Doughlicious, a UK based brand, has reshaped the cookie dough industry by delivering indulgent, clean-label treats that prioritize both health and sustainability.

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EQUIP Sport

Sports, Urban Tech, Hardware

EQUIP Sport

Discover how a Swiss startup reinvented casual sport with automated ball-sharing stations, growing to 220,000+ players in 350+ locations. This case study reveals the pivot, model, and strategy that turned a simple idea into an urban movement — and why it’s inspiring founders, brands, and city planners worldwide.

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FROOTS

WealthTech, AI, FinTech

FROOTS

Learn how FROOTS, a Vienna-based WealthTech startup, blends AI and transparency to make investment solutions accessible to a new generation.

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Flamaid's

Health & Wellness, Retail

Flamaid's

Learn how Flamaid aims to address the issue of women's safety in public spaces through a groundbreaking tech-gadget.

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Flamaid's CZ

Health & Wellness, Retail, Czech Republic

Flamaid's CZ

Zjistěte, jak se Flamaid snaží řešit problém bezpečnosti žen na veřejných prostranstvích prostřednictvím průkopnického technického gadgetu.

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ForestMatic

Climate Tech, Transparency, Carbon

ForestMatic

Delve into the challenges Forestamic founders faced while trying to develop the first fully transparent platform for corporate CO2 offsetting.

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FreshLabels

Fashion, Retail

FreshLabels

Explore Freshlabel's pioneering scoring system and how it revolutionized the approach to sustainability in the fashion industry.

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FreshLabels CZ

Fashion, Retail, Czech Republic

FreshLabels CZ

Prozkoumejte průkopnický bodovací systém Freshlabel a jak způsobil revoluci v přístupu k udržitelnosti v módním průmyslu.

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ID Geneve

Luxury, Sustainability, Manufacturing

ID Geneve

Discover how ID Genève is pioneering circular luxury with 100% recycled steel, biodegradable straps, and modular design—reshaping the watch industry with sustainability at its core.

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Invisible Company

Sustainability, Packaging, Deep Tech

Invisible Company

Learn how Invisible Company, a Hong Kong-based sustainable company, is revolutionizing packaging with its innovative, water-soluble, and biodegradable solutions to combat plastic waste.

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MGG

Fashion, Sustainability, Luxury

MGG

Learn about MGG’s Off Piste On course sustainability initiative and its impact in the business.

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Mozaic Earth

Sustainability, Climate Tech

Mozaic Earth

How do you turn fragmented field data into trusted, decision-grade intelligence for one of the most complex challenges of our time? Mozaic Earth’s story explores how technology, trust, and environmental urgency come together to build a new category: nature intelligence.

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RePack

Sustainability, Packaging, Circular Economy

RePack

Discover the challenges of revolutionising the eCommerce packaging industry with RePack!

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VYTAL Global

Circular Economy, Logistics, Sustainability

VYTAL Global

Learn how Vytal, a Berlin-based startup, uses circular tech and smart logistics to replace single-use packaging at scale—transforming events, cities, and the $100B packaging industry.

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Winqs

Sports, Sustainability, Fundraising

Winqs

Explore the struggles of building a sustainable sports brand while raising 6 digits capital with Wiqns!

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Yoseyomo

Web3, Design, Product

Yoseyomo

How do you turn fear, uncertainty, and digital chaos into a beautifully crafted product people trust? Yoseyomo’s story reveals the design, strategy, and resilience behind one of the most original startups in Europe.

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ZEFI

AI, SaaS, Customer Success

ZEFI

Discover how Zefi.ai turned fragmented customer feedback into measurable outcomes—reducing churn, increasing CSAT, and winning trust in regulated environments. This case study breaks down the real founder challenges, trade-offs, and decisions behind building an AI product that drives action, not just insight.

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INTENNSE

Sports, Tennis, Training

INTENNSE

How do you transform one of the world’s most traditional sports into a modern, community-driven, and financially sustainable system? This case study explores how INTENNSE is redesigning tennis from the ground up: from player economics to culture, communication, and fan engagement.

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