🥡 How Vytal Is Disrupting the $100B Packaging Industry with Circular Tech
In a world drowning in disposables, Vytal is rewriting the rules — using software, data, and seamless UX to scale reusability across 21 countries.
What started as a clever idea for reusable food containers is now a global operating system for circular packaging, serving 7,000+ B2B partners and over 700,000 consumers. Vytal isn’t just fighting single-use waste — it’s building a new standard for convenience that’s better for the planet and the bottom line.
🌍 Why This Story Matters
The global packaging industry is worth over $100 billion — and most of it is linear, wasteful, and heavily polluting. Yet regulation is tightening, consumer demand is shifting, and businesses are scrambling to adapt.
Vytal’s model shows that circular solutions can scale — fast.
With a 99% container return rate, multimillion-euro backing, and high-profile launches at events like UEFA Euro 2024 and the Paris Olympics, Vytal has cracked the code to making reuse easy, profitable, and systemically transformative. This case study explores how.
🔍 What You’ll Learn Inside the Case Study
Inside the full download, you’ll get exclusive insight into: ✅ How Vytal designed a circular model that users actually want — and got them to return containers 99% of the time. ✅ Why their deposit-free system works better than most reuse models — and how they used data to prove it. ✅ How they overcame logistical nightmares by using predictive analytics to optimize inventory and reduce idle stock. ✅ The real story behind landing partnerships with UEFA, Paris 2024, and top festivals — and how events became a growth engine. ✅ Why their pricing model beats single-use alternatives — and how they’re turning regulation into a competitive advantage.
This is a must-read for:
🌱 Entrepreneurs building in sustainability, circularity, or hard-to-scale industries
đź’Ľ Investors and accelerators looking to back climate innovation with global potential
🎪 Event organizers seeking proven ways to reduce waste at scale
🎓 Educators and young innovators studying what real-world impact entrepreneurship looks like
If you’re serious about scaling climate solutions, building platform models, or disrupting legacy industries, this case is your blueprint. Get the full story, lessons, and strategic insights from inside Vytal’s journey.
Embarking on the path of entrepreneurship can be daunting, fraught with obstacles and uncertainties.
However, the journey of Adrian Escabias, as detailed in our latest Friends of Bata case study, offers invaluable insights and practical lessons for aspiring entrepreneurs. Here's why young entrepreneurs should delve into Adrian's story of ups and downs, and the strategies employed to successfully launch Aticco Ventures:
Resilience in the Face of Adversity: Adrian's transition from the corporate world to entrepreneurship showcases the importance of resilience. He faced significant setbacks, including the collapse of his startup Subbo and the impact of the COVID-19 pandemic on Escamu. His ability to bounce back and continue innovating is a powerful lesson for any entrepreneur.
Learning from failure: The case study highlights how Adrian turned failures into learning opportunities. For example, the legal issues and partner conflicts he faced in Subbo underscore the necessity of solid legal agreements and the importance of having experienced advisors.
Importance of Intellectual Property: Protecting intellectual property is crucial, as illustrated by the challenges Adrian faced with his CTO at Subbo. Ensuring proper legal safeguards can prevent devastating losses and help maintain the integrity of your business.
Securing Funding: Adrian's experiences reveal the complexities of startup funding. From relying on personal finances and bank loans to establishing community-based pledge funds, his journey underscores the need for creative and strategic approaches to secure capital.
Building a Supportive Community: Aticco Ventures is a testament to the power of community-driven innovation. By fostering a network of experienced entrepreneurs and investors, Adrian has created an environment where startups can thrive through mentorship, collaboration, and shared resources.
Networking and Relationship Building: The value of strong professional networks is a recurring theme in Adrian's story. Regular networking events and workshops at Aticco Ventures help entrepreneurs build essential connections that can lead to new opportunities and collaborations.
For  aspiring entrepreneurs, Adrian Escabias's journey provides a realistic and inspiring look at the highs and lows of entrepreneurship. It offers practical lessons on resilience, the importance of solid legal foundations, creative funding solutions, and the power of community. By learning from Adrian's experiences,  entrepreneurs can better navigate their own paths and avoid common pitfalls.
Click here to download the case study and find our all details about his challenges and journey!
