The Hardest Problem in Web3 Isn’t Tech — It’s Trust. Yoseyomo Is Solving It.
How Yoseyomo Is Redefining Digital Legacy: and What Gen Z Founders Can Learn From Their Journey
Yoseyomo didn’t start like a typical Web3 venture. It started inside a small Spanish crypto community where Iñaki Zubeldia and two co-founders kept seeing the same problem:
People were building entire financial and emotional digital lives — but none of it was designed to survive them.
This insight became the seed of Yoseyomo’s evolution:
Phase 1: A physical self-custody object
A beautifully crafted, limited-edition product that helped users protect their private keys. It wasn’t mass-market. It wasn’t scalable. But it attracted a real community — and that community became the foundation.
Phase 2: Inheritans, their boldest step
A digital platform offering secure digital inheritance, bridging crypto, law, memory and identity in a way that no existing Web3 tool was doing.
This wasn’t just a pivot. It was proof of a bigger truth: some of the best opportunities live in the blind spots no one wants to think about.
What Gen Z founders can learn from Yoseyomo’s journey
1. Your first idea shouldn’t be your final idea
The team started with a niche object — then moved into a scalable service — then into a full ecosystem.
2. Trust is the real product
In Web3, credibility is more valuable than code. Design, narrative, transparency and community matter more than features.
3. Community beats capital
Early adopters became testers, believers and even contributors. This allowed them to build without huge budgets.
4. Build for emotions, not only utility
Crypto tools are often cold and technical. Yoseyomo focused on meaning — memory, legacy, human connection.
5. A founding team’s diversity is an advantage
With different backgrounds and personalities, the three co-founders challenged each other, filled gaps, and made better decisions.
Why this case study matters?
If you want to see what it looks like to turn a fragile early idea into a meaningful category-defining product — this case study is for you!
Embarking on the path of entrepreneurship can be daunting, fraught with obstacles and uncertainties.
However, the journey of Adrian Escabias, as detailed in our latest Friends of Bata case study, offers invaluable insights and practical lessons for aspiring entrepreneurs. Here's why young entrepreneurs should delve into Adrian's story of ups and downs, and the strategies employed to successfully launch Aticco Ventures:
Resilience in the Face of Adversity: Adrian's transition from the corporate world to entrepreneurship showcases the importance of resilience. He faced significant setbacks, including the collapse of his startup Subbo and the impact of the COVID-19 pandemic on Escamu. His ability to bounce back and continue innovating is a powerful lesson for any entrepreneur.
Learning from failure: The case study highlights how Adrian turned failures into learning opportunities. For example, the legal issues and partner conflicts he faced in Subbo underscore the necessity of solid legal agreements and the importance of having experienced advisors.
Importance of Intellectual Property: Protecting intellectual property is crucial, as illustrated by the challenges Adrian faced with his CTO at Subbo. Ensuring proper legal safeguards can prevent devastating losses and help maintain the integrity of your business.
Securing Funding: Adrian's experiences reveal the complexities of startup funding. From relying on personal finances and bank loans to establishing community-based pledge funds, his journey underscores the need for creative and strategic approaches to secure capital.
Building a Supportive Community: Aticco Ventures is a testament to the power of community-driven innovation. By fostering a network of experienced entrepreneurs and investors, Adrian has created an environment where startups can thrive through mentorship, collaboration, and shared resources.
Networking and Relationship Building: The value of strong professional networks is a recurring theme in Adrian's story. Regular networking events and workshops at Aticco Ventures help entrepreneurs build essential connections that can lead to new opportunities and collaborations.
For aspiring entrepreneurs, Adrian Escabias's journey provides a realistic and inspiring look at the highs and lows of entrepreneurship. It offers practical lessons on resilience, the importance of solid legal foundations, creative funding solutions, and the power of community. By learning from Adrian's experiences, entrepreneurs can better navigate their own paths and avoid common pitfalls.
Click here to download the case study and find our all details about his challenges and journey!
